#1: Be Narrow
#2: Be Different
#3: Be Casual
#4: Be Picky
#5: Be User-Centric
#6: Be Self-Centered - Great products almost always come from someone scratching their own itch.
#7: Be Greedy
#8: Be Tiny
#9: Be Agile
#10: Be Balanced
#11 (bonus!): Be Wary

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