New Marketing Vs Old Marketing

Sometimes when I sit in discussions with people who have championed marketing in other industries I have found that it is difficult to make them understand the marketing strategy and tactics in new media. In most cases the marketing goal will be accurate, appropriate strategy will be defined but the execution and the tactics used goes horribly wrong since so many of them does not understand that new media is about interactive individualised marketing like this to create customer engagement and not about mass marketing that existed in the times of lalitaji and Vicco Vajdradanti.Marketing has become two-way, where you communicate something and then listen to customers and marketers these days interact with, and not interrupt, their customers.I found this diagramme at alterian website and I can't help but agree with most of the differences between the old and new marketerer.


Post a Comment

Newer Post Older Post Home