I like Maruti ads. Not All ads but all those ads which are focused on the service network of Maruti. Maruti is an established brand in India and car is a high invlovement category where people make purchases after umpteen comparisons on a zillion parameters.Ask any prospective car buyer from India and one of the reasons for selecting a Maruti car over competitors is always their strong service network .All these days they were claiming about the reach of Maruti Service stations in India. There was one advertisment in which people could not get food in Ladakh but still could find a Maruti service station and there were funny ads like the one below.
I like this latest ad. It just communicates that taking your car to any service station wont do and it has to be taken to the Maruti station just like a child has to be taken to its own mother for comfort.
A unique but effective way of an emotional appeal.