All brands vie for attention of consumers. One of the simplest and engaging ways to get attention is by forging connections to events that consumers are following avidly, which can be sports events like world cup or elections or festivals.
I liked the way in which Idea Cellular has connected itself with 26/11 using this advertisment of Abhishek Bachan.
26/11 is a very sensitive brand touch point. If a brand is being preceived as "milking 26/11 tragedy", may be it is the end of that brand life cycle.Idea has done it well. Why?
# They are going to donate a part of their revenue to Mumbai Police which seems to be a nice patriotic action
# They have integrated in some mice brand touch points in social media from a website, facebook group to Rediff Message boards
Idea is not the only brand that is trying to be associated with 26/11. However Idea seems to be the most effective one.
Pringoo - A popular website for ordering personalised T Shirt also had an innovative way to connect with customers using 26/11 as a touch point.
19 Comments:
-
January 1, 2010 at 10:15 PM
hello~nice to meet u..............................January 26, 2010 at 10:55 PM我喜歡用心經營的blog~ ^^ .........................................February 18, 2010 at 10:53 PM人自幼就應該通過完美的教育，去建立一種好的習慣。 ..................................................March 26, 2010 at 2:04 AM廢話不多，祝你順心~^^........................................April 4, 2010 at 6:36 PM先告訴自己希望成為什麼樣的人，然後一步一步實踐必要的步驟。........................................April 14, 2010 at 9:05 PM閱讀您的BLOG文章,真是件快樂的事!!.........................April 22, 2010 at 2:43 AM知識可以傳授，智慧卻不行。每個人必須成為他自己。......................................................April 28, 2010 at 10:49 PMConstant dripping wears away the stone. 滴水穿石！加油！ ....................................................May 4, 2010 at 2:36 AMsex女,ut,貼影,av,高潮,女優,做愛,手機成人影片,色遊戲,成人動漫,百分百貼圖區,85cc影片,成人影音,av色情影片,Ａ片線上,a片,sex,777,三級線上看,美女的照片,視訊做愛,78論壇,打飛機,免費視訊,成人影院,辣妹視訊,視訊聊天,影片網,kiss911,a片,交友,聊天,做愛,免費影片,性交,線上成人,網路色情,聊天,美女自慰,免費a分享,免費短片,裸照,一夜情,女優,85cc成人片,美女寫真,偷拍a,情人視訊聊天室May 9, 2010 at 12:00 AMNice post ~ 3Q..............................................................May 17, 2010 at 10:42 AM百鍊鋼可化為繞指柔。......................................................May 27, 2010 at 6:44 AMMany a true word is spoken in jest...................................................June 2, 2010 at 11:07 PMkk視訊內衣秀 免費情色av影片 情色小魔女自拍 免費情色影片無碼 qq美美色網免費看 ut辣妹哈啦視訊聊天室 34c美女寶貝視訊 ez聊天網 avdvd成人影城 aa台辣妹有約 34c玩美女人百分百貼影片區 一葉情貼圖片區 383 天下貼圖情趣 商品 一對多視訊大學生情人 gogo2sex視訊妹 線上免費視訊聊天 yam天空辣妹影音 視訊交友etude 比基尼辣妹 kk272視訊 A片-sex520 影音聊天室fm358 sex520 net視訊美女 080視訊聊天室how2 85st免費影片觀看 小弟弟成人娛樂網 辣妹視訊聊天室 90691 免費熟女人影片 g8mm 視訊小愛 比基尼美女的奶,玩美女人影音秀 383影音城a 情色視訊,貓貓論壇 啦咧華人視訊交友聊天室 38ga成人 辣妹有約溫泉 微風愛情館論壇aio 我愛78論壇影片 飯島愛免費影片 辣手美眉甜心寶貝直播貼片 免費a片觀看 視訊交友loveliness av影片下載 avhigh免費影片 限制性影片 hi5 tv 免費聊天情人fm358 a383girl影音城 亞洲視訊34c甜心寶貝直播貼片 免費聊天mmshow 南台灣視訊網愛聊天室June 6, 2010 at 4:10 PM能猜得出女人真實年齡的男人也許耳聰目明，但肯定毫無大腦。哈哈！ ..................................................June 10, 2010 at 1:36 AMVirtue dwells not in the tongue but in the heart. ............................................................June 17, 2010 at 2:07 AMMake yourself necessary to someone...................................................................June 20, 2010 at 10:19 PMIt is never too late to learn. ..................................................................June 25, 2010 at 11:12 PMThis comment has been removed by a blog administrator.July 9, 2010 at 4:18 PMPractice makes perfect.............................................................
