All brands vie for attention of consumers. One of the simplest and engaging ways to get attention is by forging connections to events that consumers are following avidly, which can be sports events like world cup or elections or festivals.

I liked the way in which Idea Cellular has connected itself with 26/11 using this advertisment of Abhishek Bachan.





26/11 is a very sensitive brand touch point. If a brand is being preceived as "milking 26/11 tragedy", may be it is the end of that brand life cycle.Idea has done it well. Why?

# They are going to donate a part of their revenue to Mumbai Police which seems to be a nice patriotic action

# They have integrated in some mice brand touch points in social media from a website, facebook group to Rediff Message boards

Idea is not the only brand that is trying to be associated with 26/11. However Idea seems to be the most effective one.

Pringoo - A popular website for ordering personalised T Shirt also had an innovative way to connect with customers using 26/11 as a touch point.

19 Comments:

  1. KIKI said...
    hello~nice to meet u..............................
    艾維兒 said...
    我喜歡用心經營的blog~ ^^ .........................................
    單存 said...
    人自幼就應該通過完美的教育,去建立一種好的習慣。 ..................................................
    承合 said...
    廢話不多,祝你順心~^^........................................
    慧君慧君 said...
    先告訴自己希望成為什麼樣的人,然後一步一步實踐必要的步驟。........................................
    郭君 said...
    閱讀您的BLOG文章,真是件快樂的事!!.........................
    駱治男 said...
    知識可以傳授,智慧卻不行。每個人必須成為他自己。......................................................
    NeldaDotson0788 said...
    Constant dripping wears away the stone. 滴水穿石!加油! ....................................................
    木姍 said...
    真坤 said...
    振瑋 said...
    韋于倫成 said...
    Many a true word is spoken in jest...................................................
    佐漢 said...
    韋成 said...
    能猜得出女人真實年齡的男人也許耳聰目明,但肯定毫無大腦。哈哈! ..................................................
    Eunic毓燕eMatte0215 said...
    Virtue dwells not in the tongue but in the heart. ............................................................
    怡潔 said...
    楊俊美 said...
    李哲維 said...
    This comment has been removed by a blog administrator.
    珮君 said...

Post a Comment



Newer Post Older Post Home